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Media show great interest in the grand final of 2010 Eurovision Sond Contest. The Guardian referred to the contest as well in a material with a photo featuring the Armenian contestant. The paper commented on the performance of several contestants of the second semi-final, which was due May 27.

Particularly the paper writes: “With its "drip drop drip drop" factor this aimless but pleasant ballad goes big on onomatopoeia but skimps on logic – Safura asks "Why are you late? You smell like lipstick again", and if popular song has taught us one thing it is that lipstick exists most convincingly when marking either collars or coffee cups.”

The source notes that in her performance Safura begins the song at the top of a staircase and needs to walk down it almost immediately. “Why not just start the song at the bottom of the staircase? Badly thought through,” it says.

The Guardian also focused on the performances of the representatives of Sweden, Ronaia, Lithuania, Slovenia and Armenia. Particularly, the reporter from rainy England does not understand the topic of the apricot song. As compared to their Azeri and Turkish colleagues, who are trying to politicise the song, the English reporter refrains from doing so.