Apple – world’s most valuable brand
Apple has overtaken Google to become the world’s most valuable brand with an estimated brand value of more than $153bn, according to new rankings published on Monday, “Financial Times” writes.
For the last four years, Google has dominated the BrandZ Top100 ranking of the most valuable global brands, compiled by Millward Brown, a subsidiary of advertising company WPP. The ranking covers everything from cars to clothing and banks to telecoms providers.
Apple has increased its brand value by $137bn, or 859 per cent, since 2006 when the BrandZ rankings were launched. The brand valuation compares with Apple’s stock market capitalisation of $319.4bn, which is almost five times higher than in 2006.