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 Today Orange unveiled the new signature for company’s communications: “today changes with Orange”. This new signature reflects the company’s commitment in democratizing access to the digital future, in making digital life easier for its customers and provide high quality and innovative services. It is a unique signature uniting all Orange companies operating in different countries of the world under the Orange brand.

The role of a mobile operator changes in the society in parallel with the development of information technologies. In today’s world which is becoming more and more “digital”, and when business and personal life depends on telecommunication means, Orange wants to be and to do more for its customers: Orange wants to coach them in the digital world, be their support and help in the fast changing world of telecommunications.

Bruno Duthoit, Orange Armenia CEO, said: “Today we are part of our customers’ life. This is a big responsibility, but also source of great inspiration, because we can participate and change for the better their day-to-day lives. Today people instantly share their news, photos, read and watch information updates, get informed to their relatives’ news even if they are far, communicate in social networks, watch TV when walking in the street. We are happy to give them those possibilities through our network, our knowledge, experience and daily work. Bring changes to the life of our customers, even where they were not expecting it: this is the daily work of all our employees.”

Within its short presence in Armenia Orange has already succeeded in bringing or catalyzing changes in Armenia. After 2009, the number of broadband internet users has grown by more than 2 times. Orange 3G+ network covers 96% of the Armenian population, thanks to which many remote areas and habitations first time got access to broadband internet. Orange also introduced the European culture of corporate sponsorship and philanthropy, by taking an important role in entertainment, health, internet usage and other fields. In the same time, through its numerous projects, the company has motivated and will keep motivating talented young people in IT and telecommunication fields, by giving them equal chances to express themselves and to create.

“Today changes with Orange” tagline therefore highlights all the commercial or corporate initiatives, small or large, which are changing the lives of customers each day.

Aram Mkrtchyan, Orange Armenia Marketing Director, said: “Our new signature is also a new vision and a commitment: this is a commitment to be near the customer every day and everywhere. Services that we have elaborated and the ones we’ll still elaborate will always be conceive to make easier, simpler and nicer our customers’ lives, starting from talking with the loved person and finishing by going to cinema. Our objective is to become our subscribers’ digital coach”.