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 Today Orange announced the launch of “Orange Book Prize 2011”. The objective of the contest is to discover Armenain litterarary works, through the daily evoluating electronic media spread them among large group of readers and boost interest towards reading. With this initiative Orange intends to join Yerevan in celebrating book and reading, in 2012, when Yerevan will be world book capital. Orange Book Prize will be organized and implemented in cooperation with Armenian Book Center NGO.

Bruno Duthoit, Orange Armenia CEO, said: “This is not a literature prize and does not have the ambition to become so. Orange Book Prize is readers’ and book lovers’ prize. Readers will choose the winners through on-line voting. This event will allow to reveal and encourage talented and original writers, and also, thanks to public readings, discussions and meetings with the writers, involve the widest circles of readers, who’s opinion will also be decisive.”

The contest is open to all those who write in Armenian , will submit a work never published in the past (works posted in electronic magazines, blogs, social networks are considered to be not published). The author has to be an Armenian resident.The work submitted to the contest should be written in one of the four following genres: essay or short story, novel, fairy tale, screenplay/play. Participants should send their work and it’s summary inArmenian to the address [email protected] in PDF or WORD format, before September 15.

By October 7 the members of the Jury will select maximum four works from each genre, which will be announced during “Back to Book” book festival and after that those works will be submitted to public voting on contest’s special page. Winners will be selected based on the results of readers’ on-line voting.

Mkrtich Matevosyan, president of “Armenian Book Center” NGO, said: ‘The members of the Jury are not only litterary critics, but also people who just love reading and have knowledge in modern litterature and art. They are kind of “professional readers”, if i can say so. In this sense the contest is extremely special, as it goes out of the narrow circle of specialists and litterary critics and approaches the reader. Of course, the jury has a difficult work to do.’

All four winner works from each category will be published as a separate book, printed by quantity of 500 . The winners of the contest will be known during the awards ceremony, on November 11.