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  Golden Apricot International Film Festival and VivaCell-MTS, a subsidiary of “Mobile TeleSystems” OJSC, announces the launch of a student film festival called Gaudeamus. The new joint project of VivaCell-MTS and Golden Apricot is aimed at the organization of festival film screenings at universities. The festival will last until the end of the academic year. It’s aimed at making available to students the most remarkable works of international cinematographic art as most of the students hadn’t chance to participate in the Golden Apricot Film Festival, because of exam period and summer holidays.

Golden Apricot and VivaCell-MTS attach high priority to the artistic and cultural education in terms of full development of individual, and the Nation in general. Thanks to Gaudeamus, students will be able to get cultural education as a necessary complement to their professional education. This is especially important as nowadays major stress in modern academic education is on providing practical knowledge and professional skills.

“The major idea behind the initiative is to have more young people exposed to one of the most exciting and noble forms of creative arts - the cinematography. We want to create conditions for students to watch high-quality intellectual films as we are more than sure that no innovation and technology can replace the aesthetic education of young individuals - this is an important prerequisite of becoming a broad-minded responsible citizen, with sense of civic consciousness and internal drive for the eternal and the beautiful. The reinforcement of synergies between higher education and culture should therefore be considered as a key goal,” noted VivaCell-MTS General Manager Ralph Yirikian.

Golden Apricot is cooperating with Yerevan State Linguistic University after V. Brusov for a few years. It has been a good tradition, that some students have their educational practice at Golden Apricot International Film Festival. In addition, a large number of students support the festival by their knowledge of foreign languages. Film screenings will be organized once a week, starting from the 3rd of October until the end of the academic year.

About 4 higher education institutions are engaged in the project – high-quality festival films of outstanding award-winning filmmakers will be made available to the students through mobile cinema equipment.

As the emphasis is placed on the advanced learning of foreign languages, the organizers of the festival are also undertaking film screenings by the original version-without translation, which will also stimulate learning more foreign languages.