POPOK International Advertising Festival opens in Yerevan today
The Second POPOK International Advertising Festival opens in Armenia on October 27 and will last until October 29. This year the festival presents more than 450 works, according to the organizers.
The festival hosts representatives from 25 European and Asian countries, including Armenia, Italy, Russia, Ukraine, Turkey, Georgia, Belarus, Spain, UAE, Latvia, and Kazakhstan. The guests include foreign participants, representatives of advertising and information fields as well as members of Armenian government.
The festival jury will assess the works in four nominations – graphic design, printing and external advertising, interactive (TV and radio) advertising, marketing campaign.
Marketing and advertising master classes will be held as part of the festival. Four international advertising festivals will be presented.