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With just under 100 days to go until UEFA EURO 2012tm, Orange is launching its first pan-European competition to give football fans the opportunity to show support for their team and prepare for the top European football tournament like never before.

The Orange Supporters’ Cup, launching today at www.supporterscup.orange.com, will showcase supporters from across Europe, from the casual fan to the die-hard supporter, and give them opportunities to compete for prizes including Orange’s UEFA EURO 2012tm merchandise, exciting new phones, and VIP bus trips for the winning teams to Warsaw and Kiev for the opening and final matches of the tournament.

Anyone in Orange’s 11 markets in Europe can participate in the Supporters’ Cup, whether they are an Orange customer or not, and Orange will launch other campaigns in the coming months to help bring EURO 2012tm to life for football fans supporting from home or at the tournament.

“UEFA EURO 2012tm will be a highlight of the year for football supporters, and through the Supporters’ Cup, the official mobile app, and other campaigns that will be launched for the tournament, we are supporting our customers’ passion for football. Through exciting competitions, products and services, we hope to bring EURO 2012tm to life for our customers and fans in Armenia, as across whole Europe,” said Bruno Duthoit, Orange Armenia CEO.

The competition consists of a series of individual and team challenges online and via mobile. Supporters can register and form teams from today to prepare for the competition by creating a supporter avatar, learning more about the national team, and even brushing up on their national anthem or preferred players.

“During coming months and until the end of the games we’ll regularly have offers and surprises for our customers. As the official partner of the championship we’ll be able to give our customers the possibility to have special goodies, branded products and even tickets to the games. Everyone will take part in this football fun: prepaid customers, Dolphin, Butterfly and Panther customers, Internet customers, those who will watch the games here and those who will travel to Poland or Ukraine. Very soon the special application will be ready for smartphone users. Coming months will be football months”, said Aram Mkrtchyan, Orange Armenia Marketing Director.

Orange is a proud sponsor of UEFA EURO 2012™, with Orange Poland acting as the exclusive technology provider in Poland, and Orange and UEFA developing the official mobile application for the tournament. This is Orange’s first pan-European sponsorship, with the following countries participating in the sponsorship and Supporters’ Cup competition: Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.