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On the initiative of STAR trade chain, a trip to Western Armenia was accomplished, in which about 50 STAR customers and employees participated.

Through this campaign, STAR aimed to make an unexpected and nice surprise to its customers, thus making their everyday routine and shopping more interesting.

“Exploring the history of Armenian nation, I realize the significance of historical homeland - Western Armenia - for the Armenian nation. I am very delighted to receive their positive feedback and gratefulness. So we are determined to make this an ongoing project” said CEO of STAR trade chain Teodora Ticeric, who is Serbian by nationality.

During the 3-day-trip, STAR customers had the opportunity to see a number of historical places in Western Armenia, such as Ardahan, Kars, Igdir, Bayazet, Van, Ani, as well as Berkri waterfall, Aghtamar Island, hiding-place of Mher, a number of castles, churches, and of course, to have a short trip about Lake Van.

Note that STAR has organized the trip within the project called Trip to Mer Ergir. All customers doing 10 000 AMD shopping and filing in a special form, were given a chance to participate in the lottery sweepstakes. As a result, 20 winners were invited to join the trip to Western Armenia along with their relatives and STAR employees. The trip was organized in cooperation with Narekavank Tour. Here is the link to the video of the trip:

http://www.youtube.com/watch?v=4z3H0O5jug8