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iMall.eu, the first social e-commerce platform which brings European shopping and style guides to emerging markets, leads the race for the prestigious Europas People’s Choice Startup Award, being in top five out of more than 600 participating startups from all around Europe. People’s Choice is awarded based on voting through Facebook “Like”s, and the deadline for the contest is 11 January 2013. iMall.eu is created in June 2012 by Martin Avetisyan a London, Moscow, and Yerevan based Armenian hedge fund manager turned into a startup entrepreneur. 

iMall.eu is the first social e-commerce platform which brings European shopping and style guides to emerging markets. Aggregating over 10 million inventories across all major fashion designer brands such as Alexander McQueen, Burberry, Christian Louboutin, Gucci, Prada, Valentino, Yves Saint Laurent: and high end department stores like Harrods, Selfridges, Bloomingdales, Fifth Saks Avenue,, iMall.eu provides seamless cross-border shipping via couriers from the very source in Milan, London, Paris and other fashion capitals. iMall already operates in 12 countries, powered by local fashion communities, prominent bloggers and trendsetter who engage and guide their followers on the best style trends in the world of luxury. iMall.eu has a vision of becoming an ultimate web location for consumers in emerging markets to shop, discover and share European fashion brands.

iMall.eu has been founded by Martin Avetisyan, an Armenian entrepreneur born in Yerevan, who, after graduating from Yerevan State University and obtaining MBA in London Metropolitan University, worked in world-class hedge funds first as a trader, and later as a director. iMall.eu is the first Armenian entrepreneur created startup, which can win such a prestigious tech award as Europas People’s Choice award is.