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Today at a joint press conference organized at the Ministry of Culture, the Minister Hasmik Poghosyan and VivaCell-MTS General Manager Ralph Yirikian presented the jointly implemented cultural projects in 2012, and the future plans for 2013, company’s press service reported.  

Supporting the culture has been within the focus of the Corporate Responsibility activities of VivaCell-MTS since the first day of operation. Overall, 6.5 billion AMD were allocated by the Company on sponsoring and implementation of cultural projects, of which 952, 8 million AMD allocated in 2012. VivaCell-MTS reaffirms its readiness to support the national cultural initiatives during 2013 as well. For this year, 1.204 billion AMD are allocated for supporting diverse cultural projects.

The preservation and development of national identity is a priority for VivaCell-MTS. The Company wants to support, develop and cherish the feeling of national identity among Armenians, to promote Armenia as all Armenians’ home, loved by them and serving as a source of inspiration.

Nevertheless, VivaCell-MTS’ support to the sphere of culture is not limited to the promotion of national culture. The Company believes that the culture becomes much stronger and richer from open communication with the culture of other nations. The Company’s mission is also to facilitate the aesthetic education of the young generation in Armenia. And every unique and remarkable event adds a new quality and cultural mark to Armenian society.

The cultural initiatives supported by VivaCell-MTS embrace a variety of spheres and genres, starting from those which illustrate the tragic pages of Armenian history; particularly, the donation of historical documentary volumes to the library of the Armenian Genocide Museum-Institute, and also undertaking the sponsorship of staging the “Operation Nemesis” performance.

Classical music receives a special attention from VivaCell-MTS: the Company provided financial support to the organization of the “I Solisti Veneti Grand Concerto” event, initiated by the Italian Embassy, sponsoring the National Gallery Classical Music Festival, Gyumri Renaissance Music Festival, and Return Music Festival. In addition, VivaCell-MTS supports Armenian Philharmonic Orchestra, the State Youth Orchestra, Komitas Quartet, Barekamutyun dance ensemble, and the State Academic Choir, for supporting a better future of arts. VivaCell-MTS also supports the creation of the ontology “Public Radio’s Golden Fund.”

VivaCell-MTS bears responsibility as a corporate citizen, to support the Armenian cinematography in its efforts to remain vital and relevant to the spiritual needs of the Armenian audience. Golden Apricot International Film Festival who will be celebrating their 10th anniversary this year, VivaCell-MTS is their main partner and sponsor for the 8th time in a row that is yet another efficient means to bringing Armenia to the world and the world to Armenia.

VivaCell-MTS has also contributed to the Yerevan World Book Capital project, by sponsoring Via Libri (the Way of the Book) project. VivaCell-MTS is sure that supporting book-reading promotion projects, aimed at strengthening the reading culture at schools, will result in better prepared youth for the future cultural, social and economic development.

In 2013 the Ministry of Culture will continue coming up with bold initiatives including numerous musical, theatrical, youth-oriented premieres and projects, and festivals. Such a rich diversity of cultural initiatives can be brought to life with the support of the Ministry of Culture only because there are corporate partners with a noble mission – supporting the preservation and development of the cultural identity of the Nation, as well as presentation of the world's rich cultural heritage to Armenia. The Ministry of Culture values the long-term and fruitful cooperation with Armenia's Leading Telecommunications Operator embracing multiple joint projects in the spheres of culture aimed at the promotion of the Armenian culture in the world.

The history of any society resides in its arts and culture. By acknowledging this, VivaCell-MTS has proven to be the Friend of contemporary Armenian culture by striving to help it stay on the leading edge.