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Upon the invitation of the American University of Armenia, VivaCell-MTS General Manager Ralph Yirikian delivered a lecture on business innovations, Company’s press service said. 

Ralph Yirikian’s lecture was interactive and based on real-world examples. VivaCell- MTS General Manager presented successful business projects implemented by the Company’s marketing specialists.

In his lecture Ralph Yirikian focused on broader factors accountable for creativity, such as productivity culture, the role of social institutions, and the prevailing types of personality within the society. He shared on his observations made at VivaCell-MTS, major factors that helped the Company become a market leader and remain as such.

VivaCell-MTS leads in innovative management culture, rolling out its culture across the business community through targeted sharing with academic institutions, with future professionals. The adopted approach to management is important from the perspective of both the long-term development and the successful implementation of projects in any given sphere.

Ralph Yirikian reflected upon the key steps necessary for business-making stemming from the business management ethics, shared the Company’s system of values, and touched upon the dynamics in the sphere of innovations, as well as talked about the requirements of responsible approach to work and many more issues.

“Healthy working environment based on inclusive thinking, willingness to be guided by moral values, consistency in reaching the set goals are necessary yet not sufficient factors for innovation. Belief in own abilities, self-confidence and belief in the vision are the key factors leading to innovation”, Ralph Yirikian told. “Innovation starts in the mind. So what is the stumbling block on the way to innovative thinking? Conventionality, ‘cave’ thinking that should be overcome. Technology, solutions are much easier as they are just the products of innovative way of thinking. So, what an open-minded business leader employing inclusive managerial approach should do is to institutionalize the supportive conditions for innovative thinking,” said VivaCell-MTS Ralph Yirikian addressing the audience.

VivaCell-MTS had two options at its start-up phase. Either to invite international experts or to rely on its own specialists, yesterday’s university graduates, young, inexperienced yet creative, dedicated staff ready to take a risk and committed to success and making a difference in the market. The second option was to invite field experts from high-reputation consulting firms. The first option was chosen – and the success became obvious in the short run.