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Buy Nothing Day (BND) is an international day of protest against consumerism. In North America, Buy Nothing Day is held the Friday after U.S. Thanksgiving (November 23, 2012; November 29, 2013; November 28, 2014; November 27, 2015); elsewhere, it is held the following day, which is the last Saturday in November. Buy Nothing Day was founded in Vancouver by artist Ted Dave and subsequently promoted by Adbusters magazine, based in Canada.

The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of over-consumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the ten busiest shopping days in the United States. In 2000, advertisements by Adbusters promoting Buy Nothing Day were denied advertising time by almost all major television networks except for CNN. Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, and Norway. Participation now includes more than 65 nations.

While critics of the day charge that Buy Nothing Day simply causes participants to buy the next day, Adbusters states that it "isn't just about changing your habits for one day" but "about starting a lasting lifestyle commitment to consuming less and producing less waste."

Other campaigns, such as Shift Your Shopping, attempt to redirect spending away from corporate chains and online giants toward locally owned, community-based businesses as a means to combat consumerism. Even some independent business advocates, such as the American Independent Business Alliance, recognize "Black Friday" frenzy does little for independent businesses and instead encourage people to consider giving gifts but not necessarily "things."