International Clients' Day is observed today
International Clients' Day is an unofficial holiday when companies' owners and managers thank their clients. Client Day is celebrated each year on 19 March. The first Client Day was celebrated in 2010; its authors were Lithuanian and Russian businessmen. The idea behind Client Day is that, while the world has many memorable days, there is no day dedicated to clients – the most valuable part of any business or organization.
Traditionally, on Clients' Day customers are rewarded with discounts, special offers, and all other kinds of gifts. The day is supported by telecommunication companies, banks, retail stores, government organizations, education institution and other businesses. The popularity and importance of Clients' Day is growing year by year, and more organizations are joining the day.