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Purple Day is an event designed to raise awareness of epilepsy. Beginning in 2008, people are encouraged to wear a purple-colored item of clothing on March 26. Purple and lavender are often associated with epilepsy, as for example in the wearing of a lavender ribbon.

Cassidy Megan of Nova Scotia, Canada created the idea of Purple Day in 2008, motivated by her own struggles with epilepsy. Cassidy's goal is to get people talking about epilepsy in an effort to dispel myths and inform those with seizures that they are not alone. The Epilepsy Association of Nova Scotia came on board in 2008 to help develop Cassidy's idea, which is now known as the Purple Day for Epilepsy campaign.

In 2009, the New York-based Anita Kaufmann Foundation and Epilepsy Association of Nova Scotia joined forces to launch Purple Day internationally. The combined efforts of AKF and EANS have led to the involvement of numerous organizations, schools, businesses, politicians and celebrities around the world. On March 26, 2009, over 100,000 students, 95 workplaces and 116 politicians participated in Purple Day.