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Entering Brazilian jeweller Ara Vartanian’s new boutique on peaceful Bruton Place, just off Berkeley Square, is like crossing the threshold of a particularly chic gentleman’s club, The Telegraph  writes. 

According to The Telegraph, entering the boutique, one can find a dimly-lit showroom full of low-level mid-century furniture, vintage turntables, model cars and the odd bottle of whisky.

Designed in conjunction with Estudio Tupi Architects, with whom Vartanian has worked on his boutiques in Sao Paolo and Rio di Janeiro, there’s a strong focus on Brazilian designers and iconic design.

“I wanted to recreate my environment in Brazil here in London,” Vartanian explains over a Fleetwood Mac soundtrack.

Vartanian, born in Sao Paolo to a family of jewellers, began his career as a gemstone buyer.

“‘Edgy’ is an over-used word but it’s the one that most readily comes to mind for what have become his design signatures: inverted diamonds, enormous Octopus rings spanning two or three fingers, and his popular Hook earrings which appear as if crawling out from behind the tragus,” The Telegraph writes.