Farmer becomes famous for watermelon calligraphy
A farmer recently became very popular on the internet for his Chinese calligraphy on watermelons, Cina.org.cn writes.
According to the source, Gu Xinliang, 56, a rural teacher, has sold 3000kg of watermelons he grew on his 666 square-meter farmland within just 11 days. What is the secret key for his stunning business? It comes down to writing calligraphy.
“I didn't expect this,” he told the Legal Evening News on Monday, “One day, I wrote the Chinese characters ‘Fortune’ and ‘Longevity’ on a few watermelons, and they were quickly sold!”
As many watermelon sellers flock to sell the fruit during the summer time, supply has exceeded demand. However, Gu's creative idea helped him stand out and beat the competitors as buyers loved to buy his watermelons with calligraphy both for eating and good luck.