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Armenian Public Relations Association (APRA), in cooperation with Davos World Communication Forum Association, has organized two-day forum of WCFDavos/Yerevan from 21 to 22 March. The regional session of the forum is titled From Crisis to Development - Powered by Communication.

At the opening of the forum, President of the Armenian Public Relations Association Ara Saghatelyan noted in his speech: “It is a fact that the importance of the communication and its management is growing worldwide. The information environment developing and changing on a daily basis creates new opportunities, meanwhile emerging new challenges. We act amid the post-truth politics, which is characterised by a relevant decrease of the importance of the facts in the era of the social networks. Instead, the interpretations of the facts and the emotions related to them are prioritized. This brings forwards a tenfold increase in the role and responsibility of the communications and the heads of its directions. The modern reality reaffirms the professional approach, according to which our work is not a service, but rather a mission.”

Addressing the foreign partners and briefing on the situation in Armenia, A. Saghatelyan underscored: “The information environment of our country has a series of peculiarities. We are targeted by at least negative propaganda of Turkey and Azerbaijan and anti-Armenian initiatives. Meanwhile, all the possible measures are taken in Armenia to reduce the impact of the aggressive foreign information flows on our society. For all of us, the freedom of speech and media and their ongoing development are those values that are primary in the context of democratic processes. Communication and media specialists continue to seek the ways that will ensure complete access to information, exercising the rights of the freedom of speech meanwhile preventing new security threats due to the exchange of information. In this respect, the ongoing dialogue between the authorities, public and all the forces engaged in political processes through traditional media and new platforms is especially highlighted.”