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Making a country more recognizable plays a key role in boosting its tourism, Zarmine Zeytuntsyan, Chairperson of State Committee for Tourism of Armenia's Ministry of Economic Development and Investments, said on Monday, meantime highlighting the major role of the Armenian Diaspora in making Armenia more recognizable to the world.

“Even if we create an ideal country, it will give no significant results if our country lacks recognition. According to the unofficial data, only 10 percent of the Diaspora-Armenians have visited Armenia. Today the Diaspora is our primary target market, and we actively cooperate with the Diaspora organizations, aimed at presenting Armenia to the Diaspora-Armenians. They should visit their homeland not to fulfil their duty, but to spend time here and to get acquainted with the country as a tourist,” Ms. Zeytuntsyan said during the 6th Pan-Armenian Armenia-Diaspora Conference underway in Yerevan.

According to the official, any information on Armenia is highly politicized in the Diaspora. “When you are abroad, there is an impression that there are only issues here. We are working with all the platforms, including the media to disseminate interesting information about Armenia,” Zarmine Zeytuntsyan said, adding that the Diaspora-Armenians today show increased interest towards the Armenian media.