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Ethical norms in business, as well as high quality service remain at the center of VivaCell-MTS attention. To ensure a civilized approach in sales and customer service, the Company stresses not only the importance of continuous training of its employees, but also the transfer of professional knowledge and practical skills to students. This approach lies at the heart of “VivaStart” educational program that has been implemented by the leading telecommunications operator for already two years.

In 2017, the program had 79 students. Within a two-month period, the participants acquired effective communication skills with customers, studied the products and services offered by the Company and mastered the marketing tools for offering them, VivaCell-MTS said in a statement.

To evaluate the effectiveness of “VivaStart” from the perspective of beneficiaries, for the second year VivaCell-MTS management has offered the graduate students to participate in a contest by sending their suggestions and comments on the outcome of the program via email. The professional committee has chosen three of the students participating in the contest as winners. The winners Anna Avetisyan, Sona Charchyan and Knarik Kirakosyan received as a prize Huawei 6X Premium smartphones during the graduation ceremony at VivaCell-MTS Headquarters. Two other students, Amalia Aloyan and Nelli Mikayelyan received “Gold” category phone numbers.

Since the start of the program in 2015, 184 students have participated in the program. 80 students out of “VivaStart” alumni already use their professional knowledge and skills at different workplaces, including VivaCell-MTS competitor companies. 14 of the students, having shown the best results, have been employed at various VivaCell-MTS service centers.

“Analyzing, reviewing and decision-making are crucial components of the learning process. Perhaps, before the participation in the educational program, the communication between the employee and the subscriber was viewed from a different perspective, but I am confident that, after the practical trainings held at a number of service centers, many of you have seen for yourselves that the key to human interaction is civilized communication. The better the communication, the more rewarding is the outcome for both parties: customers benefit from the high service quality, and the employee – from the customer-oriented approach. I am glad that “VivaStart” alumni are in high demand not only in the telecommunications sphere, but in the labor market in general," said VivaCell-MTS General Manager Ralph Yirikian.

The 2018 program has already launched. The program has received 250 applications from students of different universities.