Facebook pages of officials more popular than those of media outlets - Samvel Martirosyan
Media expert Samvel Martirosyan believes that nowadays the public is prone for reading less and watching more. The expert’s remarks came on Friday at a round table discussion on the challenges of the Armenian press in the post-revolutionary period. The event was organized by the Union of Journalists of Armenia.
“We are witnessing a process when media outlets are trying to diversify their content switching to interactive and video content,” Martirosyan noted, adding: “This tendency has naturally changed the media landscape where the financial flows are out of control, while the owners of the resources set the agenda. The revolution came to reshape those flows leading to a crisis for the media especially in the first months. The media sphere was redesigned with new outlets emerged. Yet it is quite interesting as today the opposition media camp appears to be bigger as opposed to the pro-governmental one. That is to say, the opposition media camp is more consolidated than the progovernment media outlets were two years ago,” Martirosyan said, adding the authorities realize the risks of the situation and try to compensate it through Facebook.
In Martirosyan’s words, individual officials are more popular on Facebook than media outlets as in average a minister’s post receives more reaction than that of a media outlet.