Netherlands drops 'Holland' in rebranding move
The Dutch authorities have decided to rebrand their country's international image, with a switch from calling it 'Holland' to 'The Netherlands', BBC reported.
Ministries and sporting and cultural institutions, along with the country's major cities, came up with a new strategy that aims to be "less promotional and more about content", according to the Adformatie marketing magazine.
The details will be published later in the year, but marketing professionals briefed on the change say the country will sell itself as "co-creating pioneering solutions to global challenges".
As the source added, countries and cities have been taking branding more seriously in recent years, either to overcome cliches, present a more positive image, or simply raise awareness.
Տեքստում սխալ կամ վրիպակ նկատելու դեպքում, ուղարկեք խմբագրին հաղորդագրություն` նշելով տվյալ սխալը, այնուհետև սեղմելով Ctrl-Enter:
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