Hermès Boutique in China made $2.7 million in one day after it reopened
The day one of Hermès’ Chinese flagship stores reopened after the coronavirus quarantine, the company reportedly pulled in $2.7 million in sales, Footwear News reported. According to the source, this is possibly the largest one-day revenue total for a single boutique in China.
The 5,500 square-foot Hermès store is located in Guangzhou. This city is in Guangdong, one of China's wealthiest mainland provinces and its most populous. The store reportedly received a shipment of rare handbags, including a diamond-embellished Himalayan Birkin, prompting customers to flock to the location. While they were there, shoppers purchased footwear, furniture, and leather goods.
This is a much-needed boost for the luxury industry that has taken a hit due to the current coronavirus pandemic. Hermès CEO Axel Dumas explained that China's coronavirus outbreak struck the company because it happened to "an important country for our industry at an important time."