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On January 16, the Ukrainian law on the functioning of Ukrainian as an official language came into effect, Ukrinform news agency reported. According to the new rules, customer service must be provided in the state language. In particular, this applies to enterprises, institutions and organizations of all forms of ownership; individual entrepreneurs; business entities providing services to consumers (including online stores).

This requirement applies not only to trade, but also to the educational sector, as well as the provision of health, social, legal, transport and other services. Information in price tags, instructions, technical specifications, markings, tickets, menus, etc. must be provided in the Ukrainian language.

The law adopted by the country's parliament in April 2019 is being implemented in stages. The vast majority of its articles came into force on July 2019.According to this law, from January 16, 2021, the entire service sector must use the Ukrainian language when communicating with customers and visitors. The provision of services in another language is possible only at the request of a customer.