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Parfums Christian Dior has announced Francis Kurkdjian to take over as new creative director, succeeding François Demachy as he retires. Kurkdjian will also remain artistic director of his own Maison Francis Kurkdijan, which he co-founded in 2009 with Marc Chaya and inaugurating him to prominence as a boundary-pushing fragrance artist, crfashionbook.com reports. 

Following Demanchy's revisting of heritage fragrances J'Adore and Miss Dior and success with Dior Sauvage as the top-selling cologne in the world, Kurkdjian excites the maison with his transcending visionary approach to perfume. At only 25, Kurkdjian created his first mens fragrance for Jean-Paul Gaultier called Le Male, launching his career, and opened his own fragrance atelier in 2001. He embarked on his first artistic collaboration that same year with Sophie Calle who tapped him to compose L'odeur de l'argent, "the smell of money," and granted him freedom to create with no restriction. The perfumer went on to work with Burberry and Calvin Klein, as well as olfactory exhibits and performances at opulent venues such as The Grand Palais and The Château De Versailles.