Apple discontinuing iPod Touch after two-decade run
Apple said Tuesday that it will discontinue sales of its iPod Touch, ending a two-decade run for the music device that was once a headlining part of its product lineup, the New York Post reported.
The tech giant said it would continue selling iPod Touch devices in its own stores and through verified resellers “while supplies last,” but would not produce more or unveil new versions.
The iPod gradually became obsolete as Apple added music streaming capabilities to its other devices and faced outside competitors, such as streaming platform Spotify and Amazon Music.
“Today, the spirit of iPod lives on,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV,” he added.
Apple’s blog post revealing the iPod’s imminent demise included pricing information about the iPhone, the Apple Watch and the iPad – an indication that those platforms have replaced the music player.
When the first iPod was launched in 2001, it could store 1,000 tracks. Today there are more than 90 million songs on Apple's streaming service, the BBC reports.
The iPod Touch was designed by the same team that later invented the iPhone, which quickly overshadowed the iPod.
Apple last updated the iPod in 2019.