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Prince William and wife Kate are set to be addressed by name and NOT title in a huge shake-up of royal protocol, Daily Mirror reports.

The Duke and Duchess of Cambridge want to scrap stuffy formality – including curtsies and bows – when on duty.

A royal source said they were motivated by their disastrous Caribbean tour.

The source said: “They want to be more approachable, less formal, less stuffy and break away with a lot of the tradition.”

The Sunday Mirror has learned the prince plans to tear up the rule book to “move with the times.”

After the couple’s disastrous Caribbean tour, William is said to be focused on a streamlined, modern monarchy to ensure its survival.

A source revealed: “When the team arrived back in London the couple had a debrief with aides.

“They went over everything and pinpointed specific things that went wrong and how to improve moving forward.

"The general consensus was that the tour seemed out of date, out of touch, too formal and stuffy.

“So now it’s more ‘Wills and Kate’ instead of the Duke and Duchess of Cambridge... ‘Just call me Wills’ type of thing.

"They want to try to avoid the bows and curtsies in public, be more approachable, less formal, less stuffy, and break away with a lot of the tradition and focus on a modern monarchy.”