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As a company which constantly promotes responsible drinking, Yerevan Brandy Company implemented yet another educational program which was aimed to increase public awareness on the incompatibility of drinking and driving.

To make the program more accessible, as well as to include even wider range of stakeholders, "Don’t Drink & Drive" program was held with “xDrive”, “Anvtang Ertevekutyun” and “Mobil Start” driving schools, the company said in a press release on Monday.

The program was comprised of two parts – theoretical and practical to deliver the material from different facets. The practical part also included a training session which was designed with application of the special technologies allowing participants to feel the real dangers of drinking and driving.

By considering its employees as ambassadors of responsible drinking, Yerevan Brandy Company conducted a special training session specifically for its employees.

"We are implementing many programs on the incompatibility of drinking and driving, but to me the importance of this one is underlined by the very fact of introducing the issue to those who are about to start their driving experience. I believe that after such kind of immersive course our slogan “Don’t Drink & Drive” will become a true credo for all of them,” says Eliza Marmaryan, Head of Human Resources of Yerevan Brandy Company.     

The program was implemented within the framework of Sustainability and Responsibility roadmap which includes four pillars – Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting.