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Elon Musk, the new “Chief Twit” of Twitter, is moving fast to squeeze more juice from his new acquisition, Variety said, citing a new report.

Musk has instructed Twitter employees to quadruple the price of the Twitter Blue subscription plan from $4.99 to $19.99 — which will become the only way to retain verified-user status, the Verge reported Sunday.

Users who are currently verified by Twitter with the blue check-mark badge — for no charge — will have 90 days to subscribe to the new $20/month Twitter Blue plan or have their verification revoked, according to the report. Musk, who closed his $44 billion acquisition of Twitter on Oct. 27, has given Twitter employees a deadline of Nov. 7 to implement the change — and if they don’t, they’ll be fired, the Verge reported, citing anonymous sources and “internal correspondence.”

Reps for Twitter didn’t respond to a request for comment.

Musk has not commented on the reported plan directly, but said in a tweet Sunday that “The whole verification process is being revamped right now.” According to Twitter’s current verification requirements, “The blue Verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be authentic, notable and active.”