Michael Jordan tops list of highest-paid athletes of all time
Last month, LeBron James passed Kareem Abdul-Jabbar to become the NBA’s all-time leading scorer. It marked another notch in his resume in the ongoing debate on whether he or Michael Jordan is the league’s G.O.A.T.
But on the financial scoreboard, MJ is still the clear champ—and the gap is growing, Sportico reports.
Since he was drafted in 1984, Jordan has earned an estimated $3.3 billion when adjusted for inflation, more than any other athlete in the history of sports; the tally is $2.37 billion unadjusted. James ranks sixth overall at $1.53 billion after factoring inflation—he is fourth on a nominal level at $1.23 billion, by Sportico’s count.
James was the world’s highest-paid athlete in 2022 after bringing in $127 million, but that list only reflects active athletes. Jordan out-earned all of them with an estimated $180 million, almost entirely from Nike.
Eight golfers landed in the top 50, including the three athletes ranked directly behind Jordan: Woods ($2.5 billion inflation-adjusted), Arnold Palmer ($1.7 billion) and Jack Nicklaus ($1.63 billion). Golfers benefit from decades-long careers, and the sport’s biggest stars remain popular pitchmen long after their biggest victories. Palmer was earning nearly $40 million a year from endorsements and licensing his name when he died in 2016 at 87 years old. It was 43 years after his last PGA Tour win and 28 years from his final title on the PGA Tour Champions, formerly Senior PGA Tour.
All together, the Top 50 have earned a combined $45.9 billion when adjusted for inflation and $33.2 billion on a nominal basis. They represent nine different sports and 17 countries. Americans make up 62% of the list.
Fifteen athletes have reached $1 billion on an inflation-adjusted basis, with Greg Norman at $1 billion even. The Shark’s business empire involved apparel, wine, restaurants, turf, course design and more, before he became CEO of LIV Golf. Eight athletes earned 10-figures without adjusting for inflation. The latest is Phil Mickelson, who hit the mark after his reported $200 million signing bonus for joining LIV.
Sportico's earnings estimates are based on conversations with industry insiders, Sportico research and historical estimates in media outlets, such as Forbes and Sports Illustrated.
Earnings include salaries, bonuses, prize money, purses, endorsements, licensing, royalties, memorabilia, book deals, media, appearances and golf course design fees. All earnings are pre-tax and before any fees for agents and lawyers.