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On April 27 and 28, ARARAT held its sequential events on revealing ARARAT under a new perspective in Gyumri and Vanadzor. This time ARARAT Revelations was primarily focused on presenting the heritage as well as the modern facets of ARARAT in the regions of Armenia.

Held by Yerevan Brandy Company, ARARAT Revelations is a series of events, which reflects the historical highlights of the brand by creating a platform where people can get acquainted with ARARAT values, vision and its philosophy.

The event was conducted by ARARAT Brand Ambassador Kristina Ishkhanyan, who presented the history, production, and delicate art of brandy tasting ritual.

One of the highlights of the event was the tasting ritual. Guests were introduced to the classic range of ARARAT Brandy – Akhtamar, Dvin, Nairi, and also got the chance to reveal the latest release from ARARAT Flavors range – ARARAT Cherry.

“A well-established dialogue with its consumer has been always crucial in ARARAT’s marketing agenda. That is why ARARAT events are always bearing a meaningful connotation. We find it extremely essential not only to present the taste and flavor characteristics of the legendary brandy but to share its heritage and latest innovations and accomplishments. ARARAT Revelations is a format designed by us to create a platform where our guests will get the opportunity to know the brand history by combining it with ARARAT's heartfelt moments. ARARAT Revelations program has received positive reviews worldwide. However, it is more than crucial for us to implement the event in various regions of Armenia,” noted Harutyun Isayan, Business Development Manager of Yerevan Brandy Company.