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The Cafesjian Center for the Arts (CCA) in Yerevan announces the private preview of the exhibition, Sergey Navasardyan: Laundry, in Gallery One and Eagle Gallery of the Center on May 4, at 6:30pm.

In recent years, Sergey Navasardyan (known for inventing the idea of yerevantropics, which eventually has also become his artistic nickname) has emerged as a prominent figure in Armenia's urban cultural scene. He is known for his unique style and has gained recognition both in Armenia and internationally, the CCA said in a statement.

Sergey Navasardyan's oeuvre feeds on contemporary global pop culture, incorporating a local interpretation of unique visual narratives, codes, and archetypes. He has been expanding his artistic horizons in recent years, moving from city walls to explore new media such as paper, cardboard, and canvas.

Sergey Navasardyan's Laundry exhibition at the Cafesjian Center for the Arts represents his first major project in an institutional museum space, moving away from his usual urban environment.

The concept behind Laundry encompasses several topics. Sergey's "washing machine" is the artistic process he goes through, where he blends together his identities as an artist, graphic designer, fashion enthusiast, and urban and pop culture fan.

For the Cafesjian Center for the Arts, on the other hand, Sergey Navasardyan's Laundry exhibition is an opportunity to embrace and showcase urban artistic culture within the institutional space, furthering the Center's vision of creating more open and accessible museum environment.

The exhibition will be open to the public in Gallery One and Eaglet Gallery of the Center from May 5 to July 9, 2023. The admission is free.