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Google parent company Alphabet is cautioning employees about how they use chatbots, including its own Bard, at the same time as it markets the program around the world, four people familiar with the matter told Reuters.

The Google parent has advised employees not to enter its confidential materials into AI chatbots, the people said and the company confirmed, citing long-standing policy on safeguarding information.

The chatbots, among them Bard and ChatGPT, are human-sounding programs that use so-called generative artificial intelligence to hold conversations with users and answer myriad prompts. Human reviewers may read the chats, and researchers found that similar AI could reproduce the data it absorbed during training, creating a leak risk.

Alphabet also alerted its engineers to avoid direct use of computer code that chatbots can generate, some of the people said.

Asked for comment, the company said Bard can make undesired code suggestions, but it helps programmers nonetheless. Google also said it aimed to be transparent about the limitations of its technology.

The concerns show how Google wishes to avoid business harm from software it launched in competition with ChatGPT. At stake in Google’s race against ChatGPT’s backers OpenAI and Microsoft Corp are billions of dollars of investment and still untold advertising and cloud revenue from new AI programs.

Google’s caution also reflects what’s becoming a security standard for corporations, namely to warn personnel about using publicly-available chat programs.

A growing number of businesses around the world have set up guardrails on AI chatbots, among them Samsung, Amazon.com and Deutsche Bank, the companies told Reuters. Apple, which did not return requests for comment, reportedly has as well.

Some 43% of professionals were using ChatGPT or other AI tools as of January, often without telling their bosses, according to a survey of nearly 12,000 respondents including from top U.S.-based companies, done by the networking site Fishbowl.

By February, Google told staff testing Bard before its launch not to give it internal information, Insider reported. Now Google is rolling out Bard to more than 180 countries and in 40 languages as a springboard for creativity, and its warnings extend to its code suggestions.

Google told Reuters it has had detailed conversations with Ireland's Data Protection Commission and is addressing regulators' questions, after a Politico report Tuesday that the company was postponing Bard's EU launch this week pending more information about the chatbot's impact on privacy.