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In a bid to compete with YouTube and recast itself as a video platform, Elon Musk's X is launching a television app for Amazon and Samsung smart TVs, a source at the company told Fortune. The company plans to launch the app next week, and a source says it looks "identical" to YouTube's TV app.

Musk's goal is to encourage users to watch "long videos on a bigger screen," part of a plan first teased in July designed to make X more attractive to online influencers and advertisers.

"He is set on competing with YouTube," said the source, who asked to remain anonymous because they weren’t authorized to talk to the press. The source cited live-streaming platform Twitch, the encrypted messaging app Signal, and the social media forum Reddit among some of the other services that Musk wants to compete with.

The launch of X's TV app comes as the platform, formerly known as Twitter and mostly popular as a service for posting short text-based messages, seeks to play a larger role in the crowded streaming video market. In January, X declared that it was "now a video-first platform," touting a new video feature reminiscent of TikTok's immersive full-screen infinite scroll experience.

But the company's plan to extend its reach from smartphone screens to living room television screens is hardly a novel move. Twitter launched TV apps on at least three other occasions, with the first versions dating back to 2010 on the now defunct Google TV platform and 2011 on Samsung's Smart Hub platform for its SmartTVs. In 2016, after Twitter struck a $10 million deal to stream 10 NFL games, the company launched video streaming apps for Amazon Fire TV, Apple TV, and Xbox One.