TikTok testing hour-long videos
It's known for its short, sharp content.
But it appears that TikTok is taking a leaf out of YouTube's book with its latest test.
The video app has confirmed that it is testing the ability for users to upload hour-long videos, Daily Mail reports.
The new option was first spotted by social media consultant, Matt Navarra, who posted a screenshot to Threads.
However, many TikTok users are sceptical of the update, with one venting: 'I'm not holding my phone to watch a 60 minute TikTok. I hardly watch the 10 minute videos all the way through.'
Currently, most TikTok users can post videos of up to two different lengths.
Those created on the app itself can be up to one minute long, while those uploaded can be up to three minutes.
Mr Navarra took to Threads to announce the new test, writing: 'TikTok is now testing 60 MINUTE video uploads.'
Meanwhile, the screenshot of the feature reads: 'Upload videos up to 60 minutes long!
'Make sure your app is up-to-date, then try uploading from your app or desktop to tiktok.com.'
Speaking to TechCrunch, TikTok confirmed that it is testing this long-form video option.
The feature is available to a 'limited group of users in select markets', although further details remain unclear at this stage.