1 in 5 customers say they’d skip iPhone 13 due to superstition
A massive 74% of people surveyed think Apple’s next iPhone should be called something other than “iPhone 13.” And triskaidekaphobia — aka fear of the number 13 — could stop one in five Apple users from buying the next-gen smartphone if it bears that name. SellCell surveyed 3,000 Apple users in the United States this month, asking what name they would rather Apple uses. While “iPhone 13” scored 26% of the vote, the winning entry is the clean, simple-sounding “iPhone.”
Source: cultofmac.com