Nestle withdraws Hindu KitKat range in India over accusations of disrespect
The limited range of the well-known chocolate bar had been launched as part of the global “KitKat travel breaks” range, where photos of artwork by local artisans were printed on the wrappers. But the Indian version of the range, which was designed to celebrate the crafts of the Indian state of Odisha, provoked an online backlash as they featured images of Hindu deities Lord Jagannath, Balabhadra and Mata Subhadra. Many expressed outrage that the wrappers might end up in “dustbins, drains, gutters” or trodden underfoot, which would be disrespectful of the gods and the Hindu faith.
Source: theguardian.com